EDITORIAL DESIGN  /  ILLUSTRATION

CHEP NETWORK

The new economy customer has a new value equation.

This instalment of CHEP Network's New Economy Customer research unpacked the new value equation to help brands recognise, decipher and close the distance between what their customers say is important to them and what they actually do – a distance known as the ‘value-action gap’.

The editorial design concept and print production techniques guides readers through the report. Regardless of where they flip open to, they’re greeted with double-page spreads that contain easily digestible insights or single-minded messages that prompt them to keep reading the eight key insights.

Printed on sustainable and recycled paper stocks, infographics, illustrations and editorial call-outs bookend the data-driven insights.

img_pro__nec-report_layout-01_WEB
img_pro__nec-report_layout-02_WEB
img_pro__nec-report_layout-03_WEB
img_pro__nec-report_layout-04_WEB
img_pro__nec-report_layout-05_WEB
img_pro__nec-report_layout-06_WEB

Credits

CHEP Network, 2023
Associate Design Director: Michael Fletcher
Head of Research and Insights: Michelle Mahon
Executive Strategy Director: Katie Peacock
Executive Strategy Director: Alex Roper
Head of Data Planning: Alex Capper
Data Scientist: Maddison Lukes
Head of Editorial: Meredith Forrester
Senior Graphic Designer: Patrice Liem
Visual Art Manager: Denis Bernar

SELECTED WORKS

img_pro_coffeescrub_thumbnail_WEB

7-ELEVEN

img_pro_corinthiandoors_thumbnail_WEB

CORINTHIAN DOORS

MICHAEL FLETCHER
GRAPHIC DESIGNER

Email

©Michael Fletcher 2025